Why Didn’t My Home Sell?

Dated: 08/20/2018

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I’ve come up with a list of different reasons for a home failing to sell.Maybe some of these will ring true for you and your situation.Fear not!The solutions are often not as difficult as you might imagine.But even if they are, a fresh set of eyes and some new ideas can often be just what is needed to get you to where you need to be.

Priced too high – We’ll start with the obvious first.There are good reasons for needing a particular price on your home, but if the market just won’t bear what you are asking, you are going to have a hard time selling.

Lack of staging – Your home needs to put its best foot forward.This includes a thorough cleaning and de-cluttering, amongst other things.

A lack of Internet presence- Was your home advertised on every possible website?Agents look on the MLS but buyers do their own searches, so you want your home as easy to find as possible.

The photos – Nine times out of ten, the first time somebody sees your house is going to be online.If the pictures there aren’t appealing, they will likely move on without a second thought.

A lack of information – Did your agent include all of your recent upgrades in the marketing write-up?Buyer’s agents, and buyers themselves, want to know as much as possible before they start driving around town.

Neglecting the neighbors- People in your neighborhood ought to be a top priority when it comes to marketing your home.Everyone has somebody in their life that they wished lived closer.This is a perfect opportunity for you and for them, if they’ll spread the word amongst friends.

A lack of communication with other agents – Another prime place to market your home is to other agents.There are lots of homes on the market and sometimes an agent might need to be made aware of the great opportunity that your home presents.

The home needed a little TLC – There are a number of quick and inexpensive projects that can make your home much more appealing.Check out my home selling guide for some suggestions at:

www.yourpittsburghneighbor.com/preparing-your-home…

A problem with the title – A cloudy title can scare off some buyers.Do what you can to make sure yours is clear ahead of time.

An uninterested agent– It might surprise you to learn that many agents are taught to prioritize future clients (prospecting) over their current clients.If you felt like your agent wasn’t putting in much effort, it’s time to find one who rejects the idea that future clients rank higher than current ones.

The smell – Walking into a house and smelling a dog or cigarettes is a huge turn-off and can send buyers right back to their cars.

Old appliances, mechanicals, or roof – The newer, the better for most buyers.Upgrades often lead to a much quicker sale, and you can recoup a good portion of that money in the sale price.If the upgrades prove too pricey for you a home warranty is a nice touch.

Inflexibility – Buyers need to be able to see your home on their schedule.That often means evenings and weekends.Don’t miss the opportunity to sell your home because you weren’t willing to clear out for half an hour.

Your home is poorly located – Unfortunately, this is a problem that often doesn’t have an easy solution.Some neighborhoods are less desirable.If there’s a problem with the size/shape of the lot, some landscaping might prove beneficial.

It lacks curb appeal – People often dismiss homes online, or when they drive by, simply because of the way it looks from out front.Your home’s curb appeal is what gets people in the door. Mow the lawn, plant some flowers, and make the porch extra inviting by hanging a swing or putting out some comfortable chairs.

The home is dated – does your home scream 70’s, 80’s, or 90’s?That tells a buyer it’s been a long time since you did much in the way of updating.

 If you’ve had bad luck in the past trying to sell your home, please reach out to me, Kyle Sutton, at [email protected] or 412-728-5174.I can’t promise that I’ll have all the answers, but I do promise to listen, and work with you to get your home sold sooner rather than later.

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Kyle Sutton

I’ve discovered that selling real estate is sort of a lifestyle. That isn’t necessarily what I was expecting when I got into the business in 2016 but it has become something that I’ve learned t....

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